| Love in a Puff | |
|---|---|
| Traditional | 志明與春嬌 |
| Simplified | 志明与春娇 |
| Directed by | Pang Ho-cheung |
| Produced by | Subi Liang |
| Written by |
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| Starring | |
| Studio | A Making Film Production |
| Distributed by | Media Asia Distribution |
| Release date(s) | 25 March 2010 |
| Running time | 103 minutes |
| Country | Hong Kong |
| Language | Cantonese |
Love in a Puff (Chinese: 志明與春嬌) is a 2010 Hong Kong romantic comedy directed by Pang Ho-cheung and starring Shawn Yue and Miriam Yeung. The plot revolves around the love story of Cherie and Jimmy, two smokers who met at an outdoor smoking area subsequent to the ban of all indoor smoking areas in Hong Kong. The film is classified as a category 3 film in Hong Kong.
Love in a Puff is one of the films which premiered in the 2010 Hong Kong International Film Festival.
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Since 2007, the Hong Kong government banned smoking in all indoor areas, causing smokers from neighboring buildings to gather for cigarette breaks during office hours at trash bins with ashtrays near their work premises. The regulars started sharing small talks and dirty jokes like friends at a hot pot dinner and this community became known as the "Hot Pot Pack".
Jimmy (Yue) is an advertising executive who befriended Cherie (Yeung), a cosmetic sales girl, at a "Hot Pot Pack" shortly after Jimmy broke up with his girlfriend who cheated on him. Cherie's flirting with Jimmy during their cigarette breaks, through text messages and excursions at night eventually led to Cherie's break up with her lived-in boyfriend. This sudden change in their relationship, including a failed one night stand at a love motel, caused them to confront the change in their relationship and consider whether they are viewing each other as love interests or just a companion during lonely nights.
Cameos
Critics' reviews of Love in a Puff are generally positive, and the movie also received very positive feedbacks on Facebook and microblogging, causing a rebound in the box office.
Perry Lam of Muse gave a positive review, as he observes that ‘No other Hong Kong movies in recent memory give a more vivid sense of how Hong Kong people talk in real life.’[1] China Daily placed the film on their list of the best ten Chinese films of 2010.[2]
Love in a Puff had a very poor opening weekend, mainly due to the Category III rating. However, positive feedbacks on Facebook and tweets resulted in a strong rebound, generating HK$5 million cumulative box office revenues after three weeks.
Miriam Yeung is a non-smoker and learned to smoke for her role.
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